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Testimonial From An Aneurysm Survivor & The Smell & Memory Kit

Testimonial From An Aneurysm Survivor & The Smell & Memory Kit

"I use this kit to help me pause, reflect, and to help strengthen my sense of smell. Think of it as muscle training. Through practice, and constant testing, this kit helps stimulate my brain. This gives me, “me time,” reminding me to continually work on my recovery; for that, I highly recommend this wonderful kit. To get to the point of smelling five out of six scents, it has taken me a little over five weeks. Never knew how much I took my sense of smell for granted. Hope this kit helps you and helps you bond further with your family." - Rosie Rosario, New York City, NY

The Scent Guru Is Thankful

The Scent Guru Is Thankful

Thanksgiving is my favorite holiday because it signifies family togetherness and sharing what we are thankful for. But Thanksgiving shouldn't be the only day we express our gratefulness -- it should be every day.  I am forever thankful to companies like Firmenich, Orlandi, Givaudan, Mane USA and Symrise who believed in me and my product concept when I presented the Essential Awakenings Smell and Memory tool kit idea in 2016.  I also thank Atria of Stamford, River House of Cos Cob, The Greens of Greenwich, and The Hebrew Home at Riverdale who embraced the innovative sensory program I developed with the goal of enriching the lives of the elderly through the sense of smell.  It was through these smelling sessions that allowed me to develop the best kit I felt would benefit caregivers, families and the program directors at senior homes. I am also grateful to my husband who supported the product idea from the very beginning and encouraged me to continue when things were challenging.  Finally, all of us should be thankful for the scientists who are studying the causes of Alzheimer's and the caretakers of our loved ones who suffer from the disease.  So for this day and always, I hope that you will share your own sentiments for what you are thankful for and cherish your elders for what they have done and taught us. November is Alzheimer's Disease Awareness month, and so for today until the end of the month, The Scent Guru Group will be offering 20% off of all purchases. Consider a purchase that would be a gift to the entire family.

Memories of Gram And Her Trip To McDonalds

Memories of Gram And Her Trip To McDonalds

This was written for this blog by my daughter, Claire.

 

An Innovative Niche Brand

An Innovative Niche Brand

I have a niche brand, but it's not perfume. It's a true innovation: The first smell and memory kit dedicated to enriching the lives of our elderly citizens through the sense of smell.  After volunteering for more than a year at Senior Centers, I developed the Essential Awakenings Smell and Memory Kits to help families and caregivers engage the seniors in conversation and the recall of memories through what I call "essential smells":  The smells of Apples (apple picking in the autumn) Cinnamon (baking cakes and cookies from scratch), Lilac (the garden back home), Popcorn (think about the wonderful pastime of watching movies together) and others were carefully selected for the kits.  Through smelling and engagement with my audience, I have had the thrill to hear and watch my audience excited to talk about moments in their lives, and express their gratitude to me on how smelling can be so much fun! For that, I am thankful that I can help make lives brighter through my innovation. Through my year of product development, I have made what really makes me proud. And it's all Made in the USA!

Worth a Few Minutes Of Your Time: Article from CNN on the Sense of Smell

This is a good article about the sense of smell, and early indicators of Alzheimers, from a 2016 CNN that is worth taking a few minutes to read: http://cnn.it/2a3CrRj

The Sense Of Smell And Memory: Fresh Baked Bread

The Sense Of Smell And Memory:  Fresh Baked Bread

Many are aware of what is called the "Proustian-moment" from Marcel Proust's "Remembrance of Things Past" recalling a moment in time through the sense of smell at tea time. There are other authors who have given us vivid descriptions of smell that allow the reader to escape to an imaginary place.  Here is an example written by Willa Cather describing one of my favorite smells that takes me back to the farm, and into the kitchen after my mother baked bread: "Everywhere the grain stood ripe and the hot afternoon was full of the smell of the ripe wheat, like the smell of bread baking in an oven. The breath of the wheat and the sweet clover passed him like pleasant things in a dream.” ― Willa Cather, O Pioneers! Freshly baked bread is considered one of the most alluring smells, and I don't know any country in the world that does not include it in their daily meal.  It's no wonder that there is a saying "you have to break bread" with someone who you want to get to know.  For me,  bread is home and togetherness. 

Today's Notes & Storytelling: Smelling Session At River House, Greenwich CT

Today's Notes & Storytelling: Smelling Session At River House, Greenwich CT

I had 12 seniors in my smelling session this AM at River House in Cos Cob, CT!  Some adjectives used when smelling their paper strips: "sweet" "it's nice" "soft" "strong" "clean" "powdery" "vanilla" & "chewing gum".  From the session, we talked about smell memories from baking, Christmas, and about how much we all liked ice-cream and chocolate.  Storytelling is a big part of smelling sessions, and is an easy way to engage our seniors in conversation. Today, I talked about how rose, jasmine, ylang and iris are picked by hand by farmers for use in perfumery.

The Alluring Scent of Jasmine

The Alluring Scent of Jasmine

I just read an article about a new perfume that one of my favorite perfumers, Frank Voelkl of Firmenich developed for the young exciting fashion designer, Jason Wu, and how the scent of jasmine took him back to his childhood home in Taiwan. Jasmine is one of the "essential smells" in the Scent Guru Group's Essential Awakenings Premier Edition.  Women for many years have worn perfumes with jasmine as one of the main ingredients and one of the most famous: Joy by Jean Patou, which, for many years was known as the most expensive perfume out on the market. One smell of the jasmine in my kit could take you back in time, or to someone who used to wear it.  Great memories can live forever.

Sharing An Experience: The Creative Grove At The Hebrew Home, Riverdale, NY

Sharing An Experience: The Creative Grove At The Hebrew Home, Riverdale, NY

Since Spring, I have gone to the Hebrew Home at Riverdale, New York to give volunteer sessions of Essential Awakenings.  July 10th was a picture perfect day with the temperature just about 80 degrees, a big beautiful blue sky, and not a cloud in sight. We chose to have the smelling session in the garden that looks out to the Hudson River, making it a perfect spot with a direct connection with nature. I took the Essential Awakenings Premier Edition that includes jasmine, grass, pineapple, chocolate, mint and cinnamon plus several other favorites like lilac, banana, and watermelon to share with the residents.  The session started with about 8 people in attendance, but slowly grew to 13. I always give an introduction to tell my audience a little about my background in fragrance development, and more often than not, I will have someone ask how Beyonce was to work with. Getting my audience engaged in conversation is a goal of Essential Awakenings as Smell, Recall, and Connect is my mantra.  As the smelling session progressed, the audience engagement increased, and soon some of them conversed and shared memories with each other.  Some of the word associations and comments from this very exciting session were: - A beautiful flower garden like we're in - Earth  - I have a garden in Europe, wide and long - Petunia in Romania and Hungary - Being home and chocolate pudding - Gardening and farming - Peonies and how the ants crawl out of them The comments mentioned above are poignant, vivid and personal, and illustrate how smells can elicit memories and thoughts that may not be brought out unless prompted.  The Essential Awakenings Smell and Memory kits contain smells that have been developed to replicate smells in nature, or smells connected with an occasion (i.e., pumpkin pie or popcorn). Look for the Second Edition that will be available soon, and will consist of Lilac, Vanilla, and other great smells to help our loved ones reconnect with special moments and memories in time.   

An Afternoon At The Greens At Greenwich

We love this picture! Ruth Sutcliffe Heagney (center), founder of The Scent Guru Group LLC, enjoying an Essential Awakenings Smell and Memory session with Sunny (left) and Sheldon (right) at the award-winning assisted living community, The Greens At Greenwich in Greenwich, CT.

New Yale Study Shows Drug Reverses Alzheimer's Symptoms In Mice

We wanted to share this article which appeared in the New Haven Register this morning. Very promising news on how a drug compound originally created in an effort to treat schizophrenia has been effective in reversing Alzheimer's symptoms in mice.  http://www.nhregister.com/general-news/20170706/drug-shown-to-reverse-alzheimers-symptoms-in-mice-yale-study-shows