It's been a particularly busy month for Essential Awakenings™. I've had some exciting new clients including a University. But that's only a portion of what else happened this month!
I am so excited about road trips because it gives me a chance to see parts of the country that I don't usually get to see. I have driven 4 states today: From my home state of Connecticut, through parts of New York, New Jersey and all the way through Pennsylvania to Pittsburgh. I had my CD deck with old rock and roll biggies such as The Who, Neil Young and the mellow Cat Stevens. Peter Gabriel's double CD took me through most of the state of Pennsylvania and I really loved hearing his big hit "Sledgehammer" again! When I take my road trips, I make several rules for myself: Drink plenty of water so I HAVE to stop, and do not drive after dark. I went from sunny 40 degrees in Connecticut to lower than 25 degrees and snowfall when traveling through the mountains of Pennsylvania. My keen sense of smell caught the odors of everything from frying oil, pizza, and soap at the rest stop to the smell of animal manure while traveling through the Pennsylvania farm land. I arrived in Pittsburgh just in time to take in some fantastic pop art at the Andy Warhol Museum 45 minutes before they closed, and then found my hotel. Art first! Now settling down for the night, I'm anticipating a good day of travel tomorrow as I head for Louisville, KY. I passed through Louisville on my last road trip to the midwest, but did not have a chance to discover enough of what this city has to offer. Most know Louisville for The Kentucky Derby and the Slugger Museum, but I think I'll go to The Muhammad Ali Center and pay tribute to this great human being. I will then find a restaurant downtown to feast on some spareribs rubbed with good ole Kentucky bourbon! Most people do not know that Louisville is also the 29th largest city in the US and appears to be a new center for healthcare that includes The Thrive Center, where I have an appointment on Friday with the CEO to present the Essential Awakenings ™ Smell and Memory Kits. I am so excited about this appointment, and will tell you all about it in a few days. Here is some information I found on the internet about the center: The Thrive Center Inc. is a nonprofit 501©3 technology innovation, and educational center designed to enhance the quality of life for those aged 50+. Located in the heart of NULU in downtown Louisville, KY, the center occupies 7,500 square foot space that features innovative technology, specialized programming to enhance elder wellness and a series of educational programs for the community. Through its innovative products, dynamic programming for elders and clinical assessment tools, the Thrive Center is poised for global impact as a cutting-edge innovation facility to promote healthy aging. Aging well is the ultimate goal! Creative solutions to everyday problems are solved with innovative technology and collaborative partnerships, which benefit all. The 50+ market has a significant impact on the global economy.According to AARP, one hundred and six million people, aged 50 or older account for $7.1 trillion in economic activity, $3.1 trillion in consumer spending and $1.3 trillion in healthcare spending. Thrive is the logical connecting point where entrepreneurs can offer feasible solutions in a challenging market.
"I use this kit to help me pause, reflect, and to help strengthen my sense of smell. Think of it as muscle training. Through practice, and constant testing, this kit helps stimulate my brain. This gives me, “me time,” reminding me to continually work on my recovery; for that, I highly recommend this wonderful kit. To get to the point of smelling five out of six scents, it has taken me a little over five weeks. Never knew how much I took my sense of smell for granted. Hope this kit helps you and helps you bond further with your family." - Rosie Rosario, New York City, NY
Thanksgiving is my favorite holiday because it signifies family togetherness and sharing what we are thankful for. But Thanksgiving shouldn't be the only day we express our gratefulness -- it should be every day. I am forever thankful to companies like Firmenich, Orlandi, Givaudan, Mane USA and Symrise who believed in me and my product concept when I presented the Essential Awakenings Smell and Memory tool kit idea in 2016. I also thank Atria of Stamford, River House of Cos Cob, The Greens of Greenwich, and The Hebrew Home at Riverdale who embraced the innovative sensory program I developed with the goal of enriching the lives of the elderly through the sense of smell. It was through these smelling sessions that allowed me to develop the best kit I felt would benefit caregivers, families and the program directors at senior homes. I am also grateful to my husband who supported the product idea from the very beginning and encouraged me to continue when things were challenging. Finally, all of us should be thankful for the scientists who are studying the causes of Alzheimer's and the caretakers of our loved ones who suffer from the disease. So for this day and always, I hope that you will share your own sentiments for what you are thankful for and cherish your elders for what they have done and taught us. November is Alzheimer's Disease Awareness month, and so for today until the end of the month, The Scent Guru Group will be offering 20% off of all purchases. Consider a purchase that would be a gift to the entire family.