Thanksgiving is my favorite holiday because it signifies family togetherness and sharing what we are thankful for. But Thanksgiving shouldn't be the only day we express our gratefulness -- it should be every day. I am forever thankful to companies like Firmenich, Orlandi, Givaudan, Mane USA and Symrise who believed in me and my product concept when I presented the Essential Awakenings Smell and Memory tool kit idea in 2016. I also thank Atria of Stamford, River House of Cos Cob, The Greens of Greenwich, and The Hebrew Home at Riverdale who embraced the innovative sensory program I developed with the goal of enriching the lives of the elderly through the sense of smell. It was through these smelling sessions that allowed me to develop the best kit I felt would benefit caregivers, families and the program directors at senior homes. I am also grateful to my husband who supported the product idea from the very beginning and encouraged me to continue when things were challenging. Finally, all of us should be thankful for the scientists who are studying the causes of Alzheimer's and the caretakers of our loved ones who suffer from the disease. So for this day and always, I hope that you will share your own sentiments for what you are thankful for and cherish your elders for what they have done and taught us. November is Alzheimer's Disease Awareness month, and so for today until the end of the month, The Scent Guru Group will be offering 20% off of all purchases. Consider a purchase that would be a gift to the entire family.
I just read an article about a new perfume that one of my favorite perfumers, Frank Voelkl of Firmenich developed for the young exciting fashion designer, Jason Wu, and how the scent of jasmine took him back to his childhood home in Taiwan. Jasmine is one of the "essential smells" in the Scent Guru Group's Essential Awakenings Premier Edition. Women for many years have worn perfumes with jasmine as one of the main ingredients and one of the most famous: Joy by Jean Patou, which, for many years was known as the most expensive perfume out on the market. One smell of the jasmine in my kit could take you back in time, or to someone who used to wear it. Great memories can live forever.
We love this picture! Ruth Sutcliffe Heagney (center), founder of The Scent Guru Group LLC, enjoying an Essential Awakenings Smell and Memory session with Sunny (left) and Sheldon (right) at the award-winning assisted living community, The Greens At Greenwich in Greenwich, CT.
1. The sense of smell and taste are part of the olfactory system, and is housed in the limbic system, the most ancient part of the brain that is thought to be the seat of emotion. 2. The sense of smell plays a vital role in our sense of well-being and quality of life. It brings us into harmony with nature, warns us of dangers, sharpens our sense of our surroundings, and can even take us back to moments in our life long ago. 3. No two people smell the same odor the same way, so in other words, a rose may smell sweeter to some people than to others, and some people may love the smell of lemon while others draw back from it. 4. The average human being is able to recognize approximately 10,000 different odors. 5. Your sense of smell varies throughout the day depending on the environment, which is why a scent might smell different from morning to night, or from one day to the next. 6. Studies from Neuromarketing show that smell triggers 75% of emotions and memory. The Sense of Smell Institute found that over the course of a year, memory recall from scent is an amazing 65%, higher than any other form.
It's no coincidence that The Scent Guru Group chose to launch the Premier Edition of its Essential Awakenings Smell and Memory Kits in June. That's because June is Alzheimer's and Brain Awareness Month. We hope you will enjoy sharing the experience of one of our kits with a loved one or special group you are steering through a difficult time as a caregiver in this very important month of June.
The Scent Guru Group's Founder, Ruth Sutcliffe Heagney, will be the featured guest on the Greenwich Chamber of Commerce's radio show on May 15th. Please be sure to tune in to 1490 WGCH in Greenwich, Connecticut to hear all about her background in the flavors and fragrance industry and how she developed Essential Awakenings Smell and Memory Kits for the aging, specifically those with Alzheimer's Disease and dementia.
I've been in the perfume business my entire career, creating many iconic fragrance brands for multinational corporations. After leaving the corporate world, I've experienced the impact of Alzheimer's disease firsthand, as both my mother and mother-in-law come down with it. I felt that my experience in the fragrance industry could be useful in creating a game that could help me reconnect with my loved ones.
We thought we would share this interesting article about the relationship between smell and memory written by Jordan Gaines Lewis, Ph.D. that was published in Psychology Today. https://www.psychologytoday.com/blog/brain-babble/201501/smells-ring-bells-how-smell-triggers-memories-and-emotions