“It is rather for us to be here dedicated to the great task remaining before us — that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion—that we here highly resolve that these dead shall not have died in vain—that this nation, under God, shall have a new birth of freedom—and that government of the people, by the people, for the people, shall not perish from the earth.”
The Gettysburg Address, Abraham Lincoln, November 19, 1857
I’ve been taking a motivational course for entrepreneurs and during one of the modules, I received one of the most important, simple takeaways from any course or webinar I’ve taken during the pandemic: Don't forget the “WHY”. I find myself saying those words out loud and even my sleep! The “WHY” should be so simple, but yet it’s often easy to loose sight of.
This is happiness: "I lost my sense of smell and taste when I had COVID in March. Several months later, I was surprised to still not be able to smell and taste. The world seems a bit flat and uninteresting without those two senses. Luckily, I contacted Ruth and she sent me her wonderful smelling kit. The variety of scents and the easy use of the applicators motivated me to use the kit fairly regularly. A doctor explained it to me like this: When you injure your leg, you do physical therapy to regain your strength and agility. This is like physical therapy for your sense of smell. Both taste and smell have improved greatly with the use of the oils, but taste is definitely in the lead. I've still got a ways to go until I fully recover, but this lovely kit has speeded up the process for sure. Many thanks to Ruth and The Scent Guru Group!" - Cristina Y., L.C.S.W. Connecticut
Shifting Paradigms: This month's final blog is about my experience at the National ASHA (American Speech-Language-Hearing Association) convention in Orlando. Every new experience is new learning for this 60+ entrepreneur who is just trying to help humankind in a very unique and innovative way.
I have a niche brand, but it's not perfume. It's a true innovation: The first smell and memory kit dedicated to enriching the lives of our elderly citizens through the sense of smell. After volunteering for more than a year at Senior Centers, I developed the Essential Awakenings Smell and Memory Kits to help families and caregivers engage the seniors in conversation and the recall of memories through what I call "essential smells": The smells of Apples (apple picking in the autumn) Cinnamon (baking cakes and cookies from scratch), Lilac (the garden back home), Popcorn (think about the wonderful pastime of watching movies together) and others were carefully selected for the kits. Through smelling and engagement with my audience, I have had the thrill to hear and watch my audience excited to talk about moments in their lives, and express their gratitude to me on how smelling can be so much fun! For that, I am thankful that I can help make lives brighter through my innovation. Through my year of product development, I have made what really makes me proud. And it's all Made in the USA!