It's been a particularly busy month for Essential Awakenings™. I've had some exciting new clients including a University. But that's only a portion of what else happened this month!
I am so excited about road trips because it gives me a chance to see parts of the country that I don't usually get to see. I have driven 4 states today: From my home state of Connecticut, through parts of New York, New Jersey and all the way through Pennsylvania to Pittsburgh. I had my CD deck with old rock and roll biggies such as The Who, Neil Young and the mellow Cat Stevens. Peter Gabriel's double CD took me through most of the state of Pennsylvania and I really loved hearing his big hit "Sledgehammer" again! When I take my road trips, I make several rules for myself: Drink plenty of water so I HAVE to stop, and do not drive after dark. I went from sunny 40 degrees in Connecticut to lower than 25 degrees and snowfall when traveling through the mountains of Pennsylvania. My keen sense of smell caught the odors of everything from frying oil, pizza, and soap at the rest stop to the smell of animal manure while traveling through the Pennsylvania farm land. I arrived in Pittsburgh just in time to take in some fantastic pop art at the Andy Warhol Museum 45 minutes before they closed, and then found my hotel. Art first! Now settling down for the night, I'm anticipating a good day of travel tomorrow as I head for Louisville, KY. I passed through Louisville on my last road trip to the midwest, but did not have a chance to discover enough of what this city has to offer. Most know Louisville for The Kentucky Derby and the Slugger Museum, but I think I'll go to The Muhammad Ali Center and pay tribute to this great human being. I will then find a restaurant downtown to feast on some spareribs rubbed with good ole Kentucky bourbon! Most people do not know that Louisville is also the 29th largest city in the US and appears to be a new center for healthcare that includes The Thrive Center, where I have an appointment on Friday with the CEO to present the Essential Awakenings ™ Smell and Memory Kits. I am so excited about this appointment, and will tell you all about it in a few days. Here is some information I found on the internet about the center: The Thrive Center Inc. is a nonprofit 501©3 technology innovation, and educational center designed to enhance the quality of life for those aged 50+. Located in the heart of NULU in downtown Louisville, KY, the center occupies 7,500 square foot space that features innovative technology, specialized programming to enhance elder wellness and a series of educational programs for the community. Through its innovative products, dynamic programming for elders and clinical assessment tools, the Thrive Center is poised for global impact as a cutting-edge innovation facility to promote healthy aging. Aging well is the ultimate goal! Creative solutions to everyday problems are solved with innovative technology and collaborative partnerships, which benefit all. The 50+ market has a significant impact on the global economy.According to AARP, one hundred and six million people, aged 50 or older account for $7.1 trillion in economic activity, $3.1 trillion in consumer spending and $1.3 trillion in healthcare spending. Thrive is the logical connecting point where entrepreneurs can offer feasible solutions in a challenging market.
I just read an article about a new perfume that one of my favorite perfumers, Frank Voelkl of Firmenich developed for the young exciting fashion designer, Jason Wu, and how the scent of jasmine took him back to his childhood home in Taiwan. Jasmine is one of the "essential smells" in the Scent Guru Group's Essential Awakenings Premier Edition. Women for many years have worn perfumes with jasmine as one of the main ingredients and one of the most famous: Joy by Jean Patou, which, for many years was known as the most expensive perfume out on the market. One smell of the jasmine in my kit could take you back in time, or to someone who used to wear it. Great memories can live forever.
We love this picture! Ruth Sutcliffe Heagney (center), founder of The Scent Guru Group LLC, enjoying an Essential Awakenings Smell and Memory session with Sunny (left) and Sheldon (right) at the award-winning assisted living community, The Greens At Greenwich in Greenwich, CT.
It’s always fun talking with super AM1490 WGCH talkshow hostess, Debbie Nigro. This morning live on air, we talked about the Essential Awakenings Smell and Memory Kit!
1. The sense of smell and taste are part of the olfactory system, and is housed in the limbic system, the most ancient part of the brain that is thought to be the seat of emotion. 2. The sense of smell plays a vital role in our sense of well-being and quality of life. It brings us into harmony with nature, warns us of dangers, sharpens our sense of our surroundings, and can even take us back to moments in our life long ago. 3. No two people smell the same odor the same way, so in other words, a rose may smell sweeter to some people than to others, and some people may love the smell of lemon while others draw back from it. 4. The average human being is able to recognize approximately 10,000 different odors. 5. Your sense of smell varies throughout the day depending on the environment, which is why a scent might smell different from morning to night, or from one day to the next. 6. Studies from Neuromarketing show that smell triggers 75% of emotions and memory. The Sense of Smell Institute found that over the course of a year, memory recall from scent is an amazing 65%, higher than any other form.
It's no coincidence that The Scent Guru Group chose to launch the Premier Edition of its Essential Awakenings Smell and Memory Kits in June. That's because June is Alzheimer's and Brain Awareness Month. We hope you will enjoy sharing the experience of one of our kits with a loved one or special group you are steering through a difficult time as a caregiver in this very important month of June.
I want to extend my thanks to Marcia O'Kane, President and CEO of Greenwich Chamber of Commerce, who interviewed me yesterday regarding my fragrance development career as well as my company's Essential Awakenings Smell and Memory Kits.
The Scent Guru Group's Founder, Ruth Sutcliffe Heagney, will be the featured guest on the Greenwich Chamber of Commerce's radio show on May 15th. Please be sure to tune in to 1490 WGCH in Greenwich, Connecticut to hear all about her background in the flavors and fragrance industry and how she developed Essential Awakenings Smell and Memory Kits for the aging, specifically those with Alzheimer's Disease and dementia.
I've been in the perfume business my entire career, creating many iconic fragrance brands for multinational corporations. After leaving the corporate world, I've experienced the impact of Alzheimer's disease firsthand, as both my mother and mother-in-law come down with it. I felt that my experience in the fragrance industry could be useful in creating a game that could help me reconnect with my loved ones.
We thought we would share this interesting article about the relationship between smell and memory written by Jordan Gaines Lewis, Ph.D. that was published in Psychology Today. https://www.psychologytoday.com/blog/brain-babble/201501/smells-ring-bells-how-smell-triggers-memories-and-emotions
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