Please Contact Us At: For Bulk Discounts


Your Cart is Empty

March 06, 2019 2 min read

I asked my daughter Claire to share her most vivid memories of scent - whether pleasant or unpleasant, and this is what she has written below that has enabled me to vividly recall the little country house that we had as a young family in St. Nom La Breteche and Beynes, France -- both suburbs of Paris.  Our houses were modest, but our gardens were a splendid joy of vibrant colors and beautiful smells of nature!:

"I remember while as a small child around 4 or 5, I picked up the aroma of raspberry, blueberry, cherry, peach and apricot crepes drifting upstairs from the kitchen.  During the late winter and early spring when the flowers were beginning to blossom in the family garden where the scents of pink, red and yellow roses, tulips, rhododendrons, sunflowers, daisies, lilac and lavender complemented the air.

I also recall the abundant aromatic smell of freshly brewed coffee, an aroma so potent it streamed itself through one story up the entire house.  I remember picking up a diverse array of French Vanilla, hazelnut and mocha flavors most vividly mingled with the aroma of scrambled eggs, melted cheese and pan fried bacon."

It was in these two homes that I danced to the music of the Glen Miller Orchestra holding little Claire in my arms.  It's where my husband would come home from the bakery with the Galette des Rois on the French Epiphany Day for which all of us, big and small, would dig into the slices of galette to see who would find the little charm inside and be claimed "king" or "queen" and wear the crown. That tradition would bring most of us to when we were all young diving into our boxes of Cracker Jacks to find the prize before gobbling up the goodies.  During both of these joyful rituals, the caramel popcorn, and scent of almonds, butter, and puff pastry was wafting up into our olfactory bulb and stored in our long term memory.  

As I write this blog today sharing Claire's scent memories with you-- I am taken back to those homes in France that housed so many wonderful memories.

This is why I believe that scent creates memories, and memories foster conversation.  Conversations develop connections, and connections create fun!   

Leave a comment

Comments will be approved before showing up.

Also in News

Scent Memories:  Claire, A Signal Toothpaste Ad And Chocolate
Scent Memories: Claire, A Signal Toothpaste Ad And Chocolate

January 11, 2023 3 min read

I am indulging in the aroma and flavor of chocolate today because it's my daughter's birthday and her favorite treat is chocolate.  The photo is of young Claire in a Signal Toothpaste ad in France that is connected to a special memory of chocolate, and how chocolate helped her have more confidence and trust in the ad agency crew who hired her as a model for the ad.
Read More
Conversations With Eyes And Heart Wide Open
Conversations With Eyes And Heart Wide Open

December 19, 2022 4 min read

Read More
Next To Bat:  More Scent Therapy From The Scent Guru Group
Next To Bat: More Scent Therapy From The Scent Guru Group

October 20, 2022 2 min read

I often use metaphors when I write and since baseball was a big part of my childhood growing up, I like to use terms from this sport in my storytelling.  As a rookie entrepreneur and small business owner, I admit it has been a challenge to get to 3rd base but it will be even tougher to reach home plate and I'd rather run there, versus walk. Being a small business owner has its good and bad points:  The good ones are that we can forgo some of the multiple layers of management to make decisions because there is one clear goal and no politics involved.  More often than not, the key to a smooth launch is the ability to pull the right talent together to make a great team. On the other hand, the downside is that we suffer from the lack of economies of scale and have to pay to play--usually all up front-- before any production lines get the "go" sign. Whether you are a small or big business, there will always be some hiccups along the way.  For me, there were just a one or two foul balls, and some curve balls that went array, but my glove fits
Read More