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March 02, 2024 1 min read

Ruth Sutcliffe, Founder of The Scent Guru Group has just launched an updated website featuring her newest product, Scent Therapy-Hierarchy of Needs™ WATER, which is the 1st of 5 fragrances to be introduced in the collection, conceptualized in the summer of 2022 while Ruth was on a self-imposed "solitude" retreat in a tiny village outside of Paris.  It was there, that Ruth was able to contemplate her own path for her new future and to reignite her creativity and her life-long goal to uplift people: The Scent Therapy-Hierarchy of Needs™ fragrance collection was inspired by a popular concept written by famed psychologist, Abraham Maslow in 1943 and Ruth felt it would be particularly meaningful to so many as the world was just emerging from the stress of Covid-19.  All of the fragrances in this collection are intended to be "universal" (non-gender) and with global olfactory tastes taken into full consideration. Scent Therapy-Hierarchy of Needs™ WATER will be followed by SANCTUARY, LOVE, FREEDOM AND finally, FULL BLOOM.

While the current website (https://thescentgurugroup.co) is still active, the new website will take consumers on a new journey through a cleaner and more updated look, with creators of all 5 hierarchy fragrances being introduced to the world to see.     

Content will be shared at both sites until we evolve completely to https://scenttherapies.co 

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