Long before Essential Awakenings®, MindScent® and the pandemic (when I repurposed Essential Awakenings® for Smell Training), I have always been steadfast in my mission to enhance lives through the sense of smell and believe that scent is a form of therapy--whether it's a beautiful light floral musky scent to help make cleaning an easier more pleasurable task (blue Windex), a scent that smells like pure ocean water for liquid soap (Soft Soap Anti-bacterial), or a celebrity perfume that encapsulates the energy and positivity of Beyonce (Heat) for which, according to a September 27th article in FinancesOnline, has been the #1 seller of celebrity fragrances grossing $400 million in its first three years (giving myself a pat on the back here).
Fast forward from the days at Coty: I was in the NYC area last week and went from being a cargo van driver on Monday picking up inventory out on Long Island to running from one meeting to another with fragrance suppliers, printers and talented professionals who have worked harmoniously with me pulling the multiple facets of brand development together for my next "scent therapy" initiative in November. This brand was a concept that I started exploring in 2018, and will be set to launch exclusively at The Scent Guru Group on line store so watch for it as I continue my vision and mission to improve lives through scent. (Hint: It is not another sensory kit, but rather a fragrance for emotional wellbeing).
I often use metaphors when I write and since baseball was a big part of my childhood growing up, I like to use terms from this sport in my storytelling. As a rookie entrepreneur and small business owner, I admit it has been a challenge to get to 3rd base but it will be even tougher to reach home plate and I'd rather run there, versus walk. Being a small business owner has its good and bad points: The good ones are that we can forgo some of the multiple layers of management to make decisions because there is one clear goal and no politics involved. More often than not, the key to a smooth launch is the ability to pull the right talent together to make a great team. On the other hand, the downside is that we suffer from the lack of economies of scale and have to pay to play--usually all up front-- before any production lines get the "go" sign. Whether you are a small or big business, there will always be some hiccups along the way. For me, there were just a one or two foul balls, and some curve balls that went array, but my glove fits pretty good right now, and I'm ready to go up to bat.