Please Contact Us At: thescentgurugroup@gmail.com For Bulk Discounts

0

Your Cart is Empty

November 30, 2019 2 min read

Months ago, I decided to use a sizable portion of The Scent Guru Group's marketing dollars to purchase a booth at the ASHA (American Speech-Language-Hearing Association) National Convention in Orlando so that MindScent® and Essential Awakenings® Sensory kits could garner exposure to my primary target audience. This was a move I decided to take after having experienced very little traction from last year's initiatives that included attending and exhibiting at local health and wellness expos, Facebook advertising and memberships.  Lesson learned:  You can make mistakes the first time, but there's no forgiveness for repeating them. 

I've always been a good listener with communication as one of my strengths, so I pointedly engaged in a breadth of conversation at the convention with people who stopped by my booth, curious to learn more about the MindScent® innovation.  I met people of all ages and backgrounds:  Students, educators, nurses, occupational and speech therapists, audiologists and neuroscientists.  This new world is entirely different for me after spending more than 25 years in the fragrance and beauty business where I worked with perfumers, chemists, celebrities, and retailers.  Just as with beauty products, the best feedback received are from those who use - or could use - the product.  The engagement with my audience was definitely insightful and I will use what I've learned going forward. What I'd really like to do also, is to hug each one of the people I met for that they do, to help others.    

Overall, the convention was a good experience, and am hopeful for the beginning of a new relationship with an additional distributor who I met there.  My proudest and most invaluable moment was when a neuroscientist from Pennsylvania said that MindScent® was "the most innovative product he saw at the convention this year." To finalize my experience at ASHA2019, I had the pleasure of raffling a MindScent® kit to a very happy Floridian who happens to be a part-time media specialist and gives early learning to Kindergarten, Pre-K and Pre-K ESE programs at her local library.  I am hoping that her students have a joyful, educational experience with MindScent® and I do intend to follow up with her to learn of her observations and get constructive feedback on its usages.  Finally, my personal, educational learning from the ASHA experience is that has even though my MindScent® focus has been to help children with Autism and developmental disabilities, I believe its paths will be much wider, expanding into libraries, schools, children's hospitals and more.  

I hope that if you are reading this blog, you will stay tuned in and continue following my life as a 60+ entrepreneur and the Mindscent® journey.  Your remarks are welcome any time, and please do not  hesitate to write to me with questions or comments. 

Leave a comment

Comments will be approved before showing up.


Also in News

Scent Memories:  Claire, A Signal Toothpaste Ad And Chocolate
Scent Memories: Claire, A Signal Toothpaste Ad And Chocolate

January 11, 2023 3 min read

I am indulging in the aroma and flavor of chocolate today because it's my daughter's birthday and her favorite treat is chocolate.  The photo is of young Claire in a Signal Toothpaste ad in France that is connected to a special memory of chocolate, and how chocolate helped her have more confidence and trust in the ad agency crew who hired her as a model for the ad.
Read More
Conversations With Eyes And Heart Wide Open
Conversations With Eyes And Heart Wide Open

December 19, 2022 4 min read

Read More
Next To Bat:  More Scent Therapy From The Scent Guru Group
Next To Bat: More Scent Therapy From The Scent Guru Group

October 20, 2022 2 min read

I often use metaphors when I write and since baseball was a big part of my childhood growing up, I like to use terms from this sport in my storytelling.  As a rookie entrepreneur and small business owner, I admit it has been a challenge to get to 3rd base but it will be even tougher to reach home plate and I'd rather run there, versus walk. Being a small business owner has its good and bad points:  The good ones are that we can forgo some of the multiple layers of management to make decisions because there is one clear goal and no politics involved.  More often than not, the key to a smooth launch is the ability to pull the right talent together to make a great team. On the other hand, the downside is that we suffer from the lack of economies of scale and have to pay to play--usually all up front-- before any production lines get the "go" sign. Whether you are a small or big business, there will always be some hiccups along the way.  For me, there were just a one or two foul balls, and some curve balls that went array, but my glove fits
Read More