The Scent Guru Group’s mission is to enhance lives through the sense of smell: For or Smell Training to help regain the sense of smell due to anosmia, memory recall for people living with dementia, or simply a fun multi-sensory family guessing game.
I was fortunate to have spent the month of July in France where roses were in full bloom and the scent of jasmine filled the cool evening air. Jasmine is known as one of the most sensuous smells on earth (there is consumer research on this) and so many popular perfumes on the shelves contain this luscious, rich, sweet essential oil that is often described as intense and hypnotic. It is for this fact, that I have included the smell of jasmine in the first edition of the Essential Awakenings® Smell and Memory Kit because it would most likely trigger memories of vacations in exotic places like the South Pacific, India, or Provence. Women have been purchasing perfumes containing jasmine for decades, but the history of the use of jasmine can be traced back to ancient Egyptian times and is considered the perfume of love. In aromatherapy, jasmine is considered to be soothing, so you might wonder how jasmine can be known as perfume for love and soothing at the same time. Perhaps it's because love IS soothing to the soul?
Until the end of the month, The Scent Guru Group is offering 20% off of the First Edition of Essential Awakenings® Smell & Memory Kit. Each order is also accompanied with an official Smell Training Guide if you join our email list.
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I often use metaphors when I write and since baseball was a big part of my childhood growing up, I like to use terms from this sport in my storytelling. As a rookie entrepreneur and small business owner, I admit it has been a challenge to get to 3rd base but it will be even tougher to reach home plate and I'd rather run there, versus walk. Being a small business owner has its good and bad points: The good ones are that we can forgo some of the multiple layers of management to make decisions because there is one clear goal and no politics involved. More often than not, the key to a smooth launch is the ability to pull the right talent together to make a great team. On the other hand, the downside is that we suffer from the lack of economies of scale and have to pay to play--usually all up front-- before any production lines get the "go" sign. Whether you are a small or big business, there will always be some hiccups along the way. For me, there were just a one or two foul balls, and some curve balls that went array, but my glove fits
I am deeply rooted to my childhood and to the fragrance industry because that's where where I grew up, and who I have become today. The world of scent has brought me happiness and has lead me to discover and understand nature and world cultures.