The holiday shopping season is here, and I'll be showcasing MindScent® and Essential Awakenings® sensory tool kits at this week's Women's Business Development Council's Pop Up Shop in Stamford, Connecticut. It's the first pop up for the WBDC, a non-profit organization specifically supporting women's-owned businesses. I became aware of the WBDC shortly after leaving my corporate job in New York in 2014 and decided to start my own business. At that point, had no idea how to give an elevator pitch or write a business plan, so I attended a seminar on how to write a business plan and entered my own for the Essential Awakenings® Smell & Memory Kits in the InnovateHer2017 competition. It was almost surreal when I received the award from the Stamford chapter, but alas, I did not make it to the nationwide finals.
Even though I've developed MindScent® and Essential Awakenings® for Speech, Occupational and Recreational Therapists, families can also benefit and have fun playing smell and tell, or guessing games. MindScent® also includes fact cards great for learning. For instance, did you know that the Providence, RI metro area has been cited as having the most donut shops per capita with 25.3 shops per 100,000 people? And that it takes almost 3 years for a single pineapple to reach maturation?
I am a nostalgic person, and recall playing cards or board games during holiday time with my siblings and parents. Chess, Checkers, Monopoly and Stratego were favorites in my household and all of us had great fun whether we won or lost. Now it seems that many of us have become couch potatoes or device addicts and slowly loosing the human necessity of "togetherness" and socialization. Both Essential Awakenings® and MindScent® can be formidable vehicles to engage the rest of the family in storytelling while using the smell prompts as a sensory guide, or for challenging each other in an unique activity of "what's that smell?"
The holidays are for family, and for giving. Why not give something for the entire family to benefit from and enjoy?
I am indulging in the aroma and flavor of chocolate today because it's my daughter's birthday and her favorite treat is chocolate. The photo is of young Claire in a Signal Toothpaste ad in France that is connected to a special memory of chocolate, and how chocolate helped her have more confidence and trust in the ad agency crew who hired her as a model for the ad.
I often use metaphors when I write and since baseball was a big part of my childhood growing up, I like to use terms from this sport in my storytelling. As a rookie entrepreneur and small business owner, I admit it has been a challenge to get to 3rd base but it will be even tougher to reach home plate and I'd rather run there, versus walk. Being a small business owner has its good and bad points: The good ones are that we can forgo some of the multiple layers of management to make decisions because there is one clear goal and no politics involved. More often than not, the key to a smooth launch is the ability to pull the right talent together to make a great team. On the other hand, the downside is that we suffer from the lack of economies of scale and have to pay to play--usually all up front-- before any production lines get the "go" sign. Whether you are a small or big business, there will always be some hiccups along the way. For me, there were just a one or two foul balls, and some curve balls that went array, but my glove fits