1. The sense of smell and taste are part of the olfactory system, and is housed in the limbic system, the most ancient part of the brain that is thought to be the seat of emotion.
2. The sense of smell plays a vital role in our sense of well-being and quality of life. It brings us into harmony with nature, warns us of dangers, sharpens our sense of our surroundings, and can even take us back to moments in our life long ago.
3. No two people smell the same odor the same way, so in other words, a rose may smell sweeter to some people than to others, and some people may love the smell of lemon while others draw back from it.
4. The average human being is able to recognize approximately 10,000 different odors.
5. Your sense of smell varies throughout the day depending on the environment, which is why a scent might smell different from morning to night, or from one day to the next.
6. Studies from Neuromarketing show that smell triggers 75% of emotions and memory. The Sense of Smell Institute found that over the course of a year, memory recall from scent is an amazing 65%, higher than any other form.