I have a niche brand, but it's not perfume. It's a true innovation: The first smell and memory kit dedicated to enriching the lives of our elderly citizens through the sense of smell. After volunteering for more than a year at Senior Centers, I developed the Essential Awakenings Smell and Memory Kits to help families and caregivers engage the seniors in conversation and the recall of memories through what I call "essential smells": The smells of Apples (apple picking in the autumn) Cinnamon (baking cakes and cookies from scratch), Lilac (the garden back home), Popcorn (think about the wonderful pastime of watching movies together) and others were carefully selected for the kits. Through smelling and engagement with my audience, I have had the thrill to hear and watch my audience excited to talk about moments in their lives, and express their gratitude to me on how smelling can be so much fun! For that, I am thankful that I can help make lives brighter through my innovation. Through my year of product development, I have made what really makes me proud. And it's all Made in the USA!
I often use metaphors when I write and since baseball was a big part of my childhood growing up, I like to use terms from this sport in my storytelling. As a rookie entrepreneur and small business owner, I admit it has been a challenge to get to 3rd base but it will be even tougher to reach home plate and I'd rather run there, versus walk. Being a small business owner has its good and bad points: The good ones are that we can forgo some of the multiple layers of management to make decisions because there is one clear goal and no politics involved. More often than not, the key to a smooth launch is the ability to pull the right talent together to make a great team. On the other hand, the downside is that we suffer from the lack of economies of scale and have to pay to play--usually all up front-- before any production lines get the "go" sign. Whether you are a small or big business, there will always be some hiccups along the way. For me, there were just a one or two foul balls, and some curve balls that went array, but my glove fits
I am deeply rooted to my childhood and to the fragrance industry because that's where where I grew up, and who I have become today. The world of scent has brought me happiness and has lead me to discover and understand nature and world cultures.