What a year it's been! In retrospect, this year has been surprisingly successful despite the conditions we're all living in during this on-going pandemic: Below is a link to my Linkedin post from December 16th, and if you are there, let's connect because I often post short articles about scent and updates for MindScent® and Essential Awakenings®. For example, this coming this week--will begin a series of posts about creatives who have inspired me, and what they are inspired by for their own work. The posts will include a Master Perfumer from Venice, a Parisian-based package designer, excerpts from a 2015 interview with famed Elton John lyricist Bernie Taupin, who is now quite the prolific multi-media painter, a writer (fiction and vegetarian cookbooks) and a woman who I met at this year's Art Basel who builds motorcycles as art, often using musical instruments for its accessories and features.
The 12/16 post below is about Dr. Van Houten, an SLP who uses MindScent® with her patients who have either autism, or in this case, a teen with cerebral palsy:
1) I have continued to sell Essential Awakenings® with Dr. Herz Smell Training Guide for people who have anosmia due to COVID-19 or other illnesses.
2) Essential Awakenings® has made its way into a sensory activities program at one of the largest senior living communities for memory care.
3) MindScent® is expanding into schools, universities, autism centers, private practice speech therapists, assisted living communities and even public libraries. They also seem to be a big hit in Australia!
4) MindScent® is being used for various conditions I did not even think about when I developed it: Several parents are using the scents for food desensitization, while others are using it for parosmia, an abnormality in the sense of smell.
5) I was an exhibitor at this years ASHA Convention in Washington, DC and although attendance was a bit lower this year (vs.pre-pandemic (2019), I received a wealth of feedback and follow up purchases from speech therapists nationwide.
6) I have joined the Museum Store Marketplace as a vendor so stores across the USA have an opportunity to view and purchase MindScent® for their gift shops.
What are my goals for 2022? I have developed a Corporate Sustainability Platform for which I will donate a multi-sensory kit in each state across the USA with focus on school districts located in impoverished communities. If you have a school district in mind, please feel free to contact me as the research to identify a school will be quite intensive for this one lady to handle!
I often use metaphors when I write and since baseball was a big part of my childhood growing up, I like to use terms from this sport in my storytelling. As a rookie entrepreneur and small business owner, I admit it has been a challenge to get to 3rd base but it will be even tougher to reach home plate and I'd rather run there, versus walk. Being a small business owner has its good and bad points: The good ones are that we can forgo some of the multiple layers of management to make decisions because there is one clear goal and no politics involved. More often than not, the key to a smooth launch is the ability to pull the right talent together to make a great team. On the other hand, the downside is that we suffer from the lack of economies of scale and have to pay to play--usually all up front-- before any production lines get the "go" sign. Whether you are a small or big business, there will always be some hiccups along the way. For me, there were just a one or two foul balls, and some curve balls that went array, but my glove fits
I am deeply rooted to my childhood and to the fragrance industry because that's where where I grew up, and who I have become today. The world of scent has brought me happiness and has lead me to discover and understand nature and world cultures.